Meet The Team
Who are responsible for driving our innovative, forward-thinking approach to the medical alert industry.
Founder Chief Executive Officer
Geoff Gross is the founder and CEO of Medical Guardian, a leading provider of personal emergency response and connected care solutions. Founded in 2005, Medical Guardian protects 300,000+ active subscribers nationwide. Geoff’s passion for the connected care, healthcare tech, and IoT industries is the basis for the mission of Medical Guardian — to empower customers to live a life without limits. With 16 years of experience in the personal emergency response systems industry, Geoff has positioned Medical Guardian to empower its customers through innovative products that offer protection at home and everywhere they go.
Medical Guardian was named one of the “Best Places to Work” by Philadelphia Business Journal in 2015 and 2018, included in “Philly 100” fastest growing companies, and listed in Inc. 5000’s list of fastest growing American companies for the seventh consecutive year in 2019.
Geoff was named Ernst & Young’s 2019 Entrepreneur of the Year and a Glassdoor Top CEO in 2018, ranking #38 in the U.S. small-and-medium-sized business category. In 2016, Geoff was named to the “Most Admired CEO’s” list by the Philadelphia Business Journal. He has also been named a “40 under 40” by the Philadelphia Business Journal and Direct Marketing News, and Smart CEO Magazine’s “Future 50”. Geoff sits on the Board of Directors for the Medical Alert Monitoring Association, the National Multiple Sclerosis Society of the Delaware Valley, the Please Touch Museum, and as a Co-Chair of Children’s Hospital of Philadelphia largest fundraiser event, “Cheers for CHOP.” He’s also a member of the Young President’s Organization (YPO).
President & Chief Operation Officer
Before Connect America, Mark spent four years at CVS Pharmacy, where he managed a healthcare department focused on disease state management and home healthcare. During his time there, he was able to significantly grow market share and drive increased profits.
Mark’s passion is to motivate and support teams of great people. He strongly believes that working together is the key to delivering exceptional results. In addition to running the day-to-day operations and working closely with each department, Mark also plays an essential role in obtaining new business and partnerships to fuel Medical Guardian’s growth in the coming years.
Chief Financial Officer
Prior to Gopuff, Mark led Accounting and Finance organizations for large retail and technology corporations including eBay Enterprise (now Radial), Aramark, and Wawa. Mark began his career in the Philadelphia startup scene, building teams and partnership to successfully work through an acquisition and IPO at Zany Brainy.
Mark received his MBA in Finance and BS in Accounting from Drexel University and sits on the Steering Committee of the CFO Leadership Council.
Chief Information Officer
One of Brian’s most impressive achievements took place within his first year as CIO of Advanced Call Center Technologies. Within a month’s time, he created infrastructure for over 5,000 call center agents to work from home but still benefit from the same secure environments that agents had come to expect from their on-site experience. This ambitious approach to improving customer and employee experiences is one of the factors that has led to his operational success in a variety of domestic and international markets.
Brian strongly believes in a collaborative managerial approach. His proclivity for team- based, progressive work styles generates a productive and efficient work environment. His approachable disposition encourages successful interaction with diverse backgrounds, cultures and professional levels.
Chief Sales Officer
One of Robert’s most notable experiences was a tremendous 8-year run while working as Vice President of Sales and Counseling for Nutrisystem, Inc. Charged with driving performance for a 400-person call center, Robert was responsible for sales growth of $38 million annually to over $775 million annually.
Robert strongly believes in coaching and developing talent with a strong emphasis on creating a sales culture that continues to strive for excellence. Robert’s passion lies in inside sales operations with both an entrepreneurial spirit and a strategic plan focused on expansion through driving sales performance.
Chief Marketing Officer
In 2013, Matthew was hired as the Digital Marketing Manager at Medical Guardian at age 26 and was promoted after a year and a half to Director of Marketing, earning his spot on the company’s Executive Team before the age of 30. He’s helped the Medical Guardian secure partnerships with retail giants like Costco, CVS, Walmart, and QVC, as well as upwards of $105 million in capital investment from Apollo Global Management.
Vice President of Customer Care
Jennifer strongly believes in collaboration and the power of “team” in delivering consistency and excellence in results. She possesses a deep passion for providing products and services that offer protection and security to families. As an integral part of the leadership team, Jennifer will focus on optimizing call center performance to deliver a best in class customer experience to our customers.
Vice President of Information Technology
Karina’s 20+ years experience includes 8 years at Subaru of America and 12 years at the Hibbert Group, as a leader of the IT Development and Ops Team. Specializing in project management life cycles and Agile methodologies, Karina also has extensive experience with implementing large-scale B2C and DTC web application initiatives.
Vice President of Healthcare & Business Development
He also plays a key role in helping Medical Guardians growth by expanding its healthcare program for Hospitals, long term care, and senior housing communities.
Prior to joining Medical Guardian, Howard has been a consultant in the Healthcare, Security and PERS industries for such things as product manufacturing, marketing strategies, and sales growth implementations. He also served as Vice President of Business Development at Connect America.
Howard has been recognized and received awards by such companies as Honeywell, General Electric, and First Alert for his business growth and partnership strategy programs.
His genuine love for helping others and carrying out our mission is reflective in his personality and resonates clearly to his new business partners.
Vice President of Human Resources
In May of 2012, Emily moved back to Philadelphia and worked for Burlington Coat Factory as a Corporate Recruiter. She then joined Medical Guardian in March 2013. Emily worked as The Director of Human Resources until June 2017. Emily took a 2.5-year hiatus to start her family and returned as Director of Human Resources in January 2019.
Vice President of Product & Operations
In her current role, Eliza oversees cross functional teams including supply chain and logistics, training, fulfillment, healthcare operations and product management. Eliza’s passion for quality and innovation fosters her diligence in the development of Medical Guardians’ expanding product suite. She strongly believes collaboration is the backbone of success and loves working with the teams at Medical Guardian to drive operational efficiencies and creative design of products.
Eliza graduated summa cum laude from Rutgers University. She is a PMI certified Agile Practitioner and an active member of the Project Management Institute.
Vice President of Product & Derek Gerberich
Derek arrived at Medical Guardian with nearly a decade of experience in digital performance media consulting. Some of his notable work included leading digital media efforts for Five9 which culminated in a $15B purchase offer from Zoom.
In addition, Derek has overseen growth efforts for several challenger brands which subsequently secured multiple rounds of investor funding, in addition to three different acquisitions exceeding $1B.
Derek graduated from Penn State University with his Master’s Degree in Statistics.
Vice President of Finance
Prior to joining Medical Guardian, Sean spent over twelve years in public accounting at Elko & Associates Ltd. While at Elko, he led teams on audit and review engagements, prepared complex corporate tax returns and performed due diligence for lender support in the security and alarm industry.
Sean is a 2004 graduate from Widener University where he received a Bachelor of Science in Accounting.